La Rocque*

“Design is often applied to impress and make things chic. My intention is to omit every unnecessary element in order to place the essentials in the foreground.”

Dieter Rams

“It’s easy to educate for the routine, and hard to educate for the novel. Keep in mind that many required skills will change: developers today code in something called Python, but when I was in school C was all the rage. The need for reasoning, though, remains constant, so we believe in taking the most challenging courses in core disciplines: math, sciences, humanities.”

Google’s advice to students

“If all you ever do is all you’ve ever done, then all you’ll ever get is all you ever got.”

An old saying in Texas

“The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and keeping our financial independence from our clients.”

Stefan Sagmeister