“It’s easy to educate for the routine, and hard to educate for the novel. Keep in mind that many required skills will change: developers today code in something called Python, but when I was in school C was all the rage. The need for reasoning, though, remains constant, so we believe in taking the most challenging courses in core disciplines: math, sciences, humanities.”
“If all you ever do is all you’ve ever done, then all you’ll ever get is all you ever got.”
“Design is first and foremost an intellectual process. Contrary to popular belief, designers are not artists. They employ artistic methods to visualize thinking and process, but, unlike artists, they work to solve a client’s problem, not present their own view of the world. If a design project, however, is to be considered successful – and that would be the true measure of quality – it will not only solve the problem at hand, but also add an aesthetic dimension beyond the pragmatic issues.” Erik Spiekerman
“The conventional wisdom in our business is that you have to grow and keep moving to survive. We never grew, always stayed tiny, and it serves us very well over the years, allowing us to pick and choose projects, and keeping our financial independence from our clients.”
Stefan Sagmeister
Deus vê as mentes dos homens desprovidas das suas conchas materiais, suas cascas e impurezas. Com o seu puro intelecto, Ele toca as mesmas partes que fluíram de sí para dentro de nós mesmos. Adquira o hábito de fazer o mesmo e se libertará da maior parte das distrações. Será que o homem que ignora a sua concha de carne vai perder tempo com as suas roupas, a sua casa e a sua popularidade - os costumes e cenários da vida?
“Dsi prepared a fighting cock for the king. After ten days the king asked ‘can the cock fight yet?’ He said ‘not yet, he is still conceited, proud and angry.’ After another ten days the king asked again. He said ‘not yet, he goes after every sound and shadow.’ After ten more days he asked again and Dsi said ‘not yet, he still looks about him too much and is conceited about his power.’ After another ten days he asked again. Dsi said ‘now he is ready. When other cocks crow he no longer takes notice of them.’ The cock looked as though he were made of wood. His bearing was perfect – other cocks did not dare take him on, they turned tail and ran away.”